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History Spot


Que SeRaw SeRaw started out when founder Alicia Parnell learned about the benefits of a raw, vegan diet and began experimenting with recipes. She shared her food with the health practitioners and their clients at the Vitality Center she managed in San Mateo and soon developed an enthusiastic following. To meet the growing demand for her tasty dishes, Alicia rented a commercial kitchen space and started selling a variety of items in grocery stores.  


Fast forward to 2006 when Alicia opened her doors at the shop’s current location in Burlingame. Alicia converted a small empty space into a bright and efficient food prep and retail store. The business and her base of loyal customers grew over eight years. She was a pioneer in the raw food movement and helped spread the word not only by selling scrumptious food but also by organizing and hosting raw food classes and presentations on health-related topics.   


In 2014, Alicia decided it was time to for her to step back from the restaurant business. She hoped to pass the torch and keep her original concept alive. Luckily, one of her earliest customers and a supporter who helped her gain approval for opening the shop from the Burlingame City Council back in 2006 expressed interest, and in January of 2015, Kerry Bitner took over ownership of Que SeRaw SeRaw with the intention of continuing to provide award-winning, quick and healthy food to the Peninsula and entire Bay Area, while adding a few new twists.

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